The recent uproar surrounding derogatory remarks made by Maldivian ministers against Prime Minister Narendra Modi has caused ripples beyond the political sphere, impacting the travel industry significantly. In a notable move, EaseMyTrip, a prominent Indian travel company, has chosen to suspend all flight bookings to the Maldives as a mark of solidarity.

A Significant Stand

Nishant Pitti, the CEO of EaseMyTrip, took a bold stance by announcing the suspension of all flight bookings to the Maldives through a post on X. This decision comes as a response to the derogatory remarks made by ministers in the Maldives against PM Modi in light of his recent visit to Lakshadweep.

A Show of Solidarity

Echoing this sentiment, Prashant Pitti, co-founder of EaseMyTrip, emphasized the company’s Indian roots and its alignment with the #ChaloLakshadweep campaign. “Our company is entirely homegrown and made in India,” he stated, reaffirming their decision to halt Maldives flight bookings in support of Lakshadweep and Ayodhya emerging as sought-after international destinations.

Lakshadweep as an Emerging Destination

Prashant Pitti underscored the inherent beauty of Lakshadweep, likening its pristine waters and beaches to that of Maldives and Seychelles. He revealed the company’s intent to craft special promotional offers to showcase Lakshadweep as an alluring destination, inspired by PM Modi’s recent visit.

The Online Uproar

The #BycottMaldives movement surged across social media platforms following Maldivian officials’ derogatory comments about PM Modi. These comments, along with accusations of India diverting attention from the Maldives by promoting Lakshadweep as a tourist destination, triggered an online debate.

Impact on Tourism

Reports emerged of Indian tourists canceling planned trips to the Maldives, underlining the repercussions of the escalating tension over the Prime Minister’s visit to Lakshadweep. The visit, intended to boost tourism in the union territory, was misconstrued as an attempt to challenge the Maldives’ appeal as a tourist hotspot.

Diplomatic Ramifications

The fallout from the derogatory remarks reached diplomatic levels, with India registering strong objections to Male, the Maldivian capital. Subsequently, the Maldivian government took action by suspending three deputy ministers involved in the controversy, signaling an attempt to address the situation.

A Verdict for Unity

The travel industry’s response, as embodied by EaseMyTrip’s decision to halt Maldives flight bookings, is a testament to the far-reaching impact of political controversies on tourism. The move aligns with the #ChaloLakshadweep campaign, aiming to promote Indian destinations while fostering solidarity amid diplomatic tensions.

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